Ask: To create a beer brand that speaks to Millennials and Gen Z by using typography as a form of expression to reinforce its values, purpose, and story.

Hail Mary’s mission is to deliver authentic Imperial IPAs that capture the essence of football for enthusiasts nationwide. To provide beer that is perfect for those who appreciate historical plays that will be remembered for generations and crave the taste of a high-quality brew that leaves a lasting impression.

Results:
- Increased brand visibility with intentional ad placement from desired consumers.
- Enhanced user engagement with interactive elements from can and product placement.